- calendar_today September 2, 2025
Apple is finding a new way to survive President Donald Trump’s trade war: by stroking his ego. On Wednesday, Trump said Apple would be spared an impending 100 percent tariff on semiconductors, the fee that could have dramatically increased iPhone prices for consumers worldwide. That news, reported by Reuters, came on the same day Apple said it would invest another $100 billion in the U.S. and gave Trump a one-of-a-kind personalized statue.
The statue, CEO Tim Cook said, was a gift from Corning, a long-time Apple supplier that makes specialty glass for the iPhone. It was designed by a former corporal in the U.S. Marine Corps who now works at Apple. It was cut into a giant glass circle with a stark Apple logo in the middle. From Utah, the statue included a 24-karat gold base with Trump’s name engraved on it. Cook signed off on it with a message reading “Made in America.”
Trump, who has spent months berating corporations for not making more products domestically, seemed pleased with the present. During its Oval Office unveiling, he repeated that Apple, as well as any other company that builds factories in the U.S., will pay “no charge” once tariffs on semiconductors are put into place. It’s a major win for Apple, which for months has been under Trump’s personal scrutiny for the siting of its supply chain.
Apple’s relief comes after a turbulent spring. Trump had for months insulted Apple for relocating portions of iPhone assembly to India, rather than bringing them into the U.S. In April, he promised that the trade war would result in “Made in America” iPhones. In May, Trump’s irritation was on fuller display. While on a trip in the Middle East, he publicly bemoaned the fact that he and Cook had a “little problem.” Behind closed doors, Trump reportedly told Cook that he was happy to look the other way at Apple’s operations in China. “We put up with all the plants you built in China for years,” he said. “We are not interested in you building in India.”
Analysts have noted for months that if Trump wanted iPhones made in the U.S., that would be an extraordinarily difficult task that would take years, if it were even remotely possible. Regardless, Trump’s team argued that the shift was doable and imminent. Commerce Secretary Howard Lutnick went so far as to suggest that Apple was already exploring how to use “robotic arms” to match the precision of the factories it uses in China.
Cook seems to have out-charmed Trump. Wednesday’s announcement shows the president has dialed back the timeline and demands he set for Apple over the past year. Trump, who had threatened to put a 25 percent tariff on Apple if it didn’t shift iPhone assembly to the U.S., said Cook’s announcement was “a significant step toward the ultimate goal of ensuring that iPhones sold in America also are made in America.” He seems to have given up on those demands—at least for now.
Cook has said that while iPhone assembly will remain overseas “for a while,” components for those phones, including semiconductors, glass, and Face ID modules, are already produced in the U.S. But Cook has provided no clear indication of when final assembly may begin in the U.S., if ever.
That playbook is already familiar to Apple. During his previous term, Cook essentially wooed Trump with promises of investment in the U.S., while deflecting his more forceful demands. In 2017, Trump celebrated Apple’s promise to build three “big, beautiful” new plants in America. In the end, just one went up. It made face masks, not iPhones or other consumer electronics. The following year, Trump visited a Texas plant that he said could make iPhones. In reality, the plant would make MacBook Pros, leaving Trump’s rhetoric of American-made iPhones on the factory floor unfulfilled.
Now Apple is promising to invest a total of $600 billion in the U.S. over the next four years. While that sounds like a lot of money, analysts told Reuters the figure likely falls in line with Apple’s normal spending patterns, and mimics promises Apple already made during the Biden administration and Trump’s first term. In other words, Apple may not be upping its commitment to the U.S. at all.
Trump has threatened companies that fail to pony up with retroactive tariffs. For now, Apple appears to be going about its business as normal. It will invest at its usual rates and keep iPhone assembly offshore. The math on whether tariffs would make the U.S. assembly more profitable has not changed, but Trump has decided not to push that point—at least for the moment.
Wall Street seems to think Apple has found a clever solution. Nancy Tengler, CEO and CIO of Laffer Tengler Investments, a fund that owns Apple shares, told Reuters that Apple had found “a savvy solution to the president’s demand that Apple manufacture all iPhones in the U.S.”
Cook has used charm, symbolic gestures, and a long-term view on investments to buy himself, and Apple some time. He has out-charmed Trump. For now, Apple will continue to frame progress in “Made in America” rhetoric, but it also appears poised to keep the most complex part of its manufacturing overseas without having to pay steep tariffs.




